ENTREPRENEURSHIP- 311

Syllabus for Class 12

Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.

Unit 1: Entrepreneurial Opportunity

• Sensing Entrepreneurial Opportunities
• Environment Scanning
• Problem Identification
• Idea fields
• Spotting Trends
• Creativity and Innovation Selecting the Right Opportunity

Unit 2: Entrepreneurial Planning

• Forms of business organization- Sole proprietorship, Partnership, Company
• Business Plan: concept, format.
• Components: Organizational plan; Operational plan; Production plan; Financial plan; Marketing plan; Human Resource planning

Unit 3: Enterprise Marketing

• Marketing and Sales Strategy
• Branding, Logo, Tagline Promotion Strategy

Unit 4: Enterprise Growth Strategies

• Franchising: Concept, types, advantages, limitations.
• Mergers and Acquisition: Concept, reasons, types.

Unit 5: Business Arithmetic

• Computation of Working Capital
• Inventory Control and EOQ

Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

• Capital Market- Primary
• Angel Investor: Features
• Venture Capital: Features, funding.